NYTimes: Apple is developing a 7.85-inch iPad to sell for significantly less than the $499 iPad

by Zaib Ali on July 16, 2012

Following  the recent avalanche of rumors and reports about Apple releasing an iPad mini to compete with the likes of Nexus 7 and Kindle Fire, NYTimes reports that Apple is indeed going to release a new model of it’s widely popular tablet. NYTimes claims that the knowledge came from people with knowledge of the project, who obviously declined to be named.

The company is developing a new tablet with a 7.85-inch screen that is likely to sell for significantly less than the latest $499 iPad, with its 9.7-inch display, according to several people with knowledge of the project who declined to be named discussing confidential plans. The product is expected to be announced this year.

Though the report by NYTimes did not mention the expected price for the new tablet, the report did mention that it will be ‘significantly’ lower than the $499 price point of current entry level iPad (third generation).

Ever since Google and Asus announced the Nexus 7 tablet, everyone has been talking about Apple’s answer for this new genre of tablets. Many believe that Apple simply won’t give up the 7″ tablet market, that has huge potential both in US and outside of it. The new smaller tablet that would be priced less than the Retina Display iPad will appeal more to the developing markets where people can easily afford tablet priced at around $200 instead of $499 or above.

The news reports about the upcoming smaller iPad or iPad mini have grown from last two weeks when Bloomberg and WSJ reported about it’s release in the fall and with leaks of alleged molds and also the schematics and cases we leaked last week.

[NYTimes]

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