Following the criticism from all sides on Maps service of his company Apple CEO Tim Cook has issued an open letter in which he has directly addressed the customers about the new Apple Maps app on their iOS 6 devices. In his letter Tim Cook admits that his company fell short on their commitment of providing best Maps solution to its users and feels sorry about the frustrations the new flawed Apple Maps app has caused to them. Tim Cook notes that Apple decided to add a new Maps app to iOS because it wanted to provide better features to its users including turn by turn navigation, 3D maps, voice integration and vector based maps.
Tim Cook in his open letter also notes that over 100 million iOS devices have been upgraded to iOS 6, that features the new Maps application and iOS 6 user have searched over half a billion times for locations in just over a week after the app became available to general users. Tim Cook has recommended iOS users to use other mapping services that have their apps in the App Store including Microsoft’s Bing, MapQuest, and Waze in the meantime. He has also advised users to use Google Maps or Nokia Maps by accessing them through Safari browser on their iPhone, iPad, or iPod touch. You can find the full letter by Tim Cook after the break.
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.