According to a report by Kantar Worldpanel ComTech iOS was the most popular smartphone platform in the US for the 12 week time period ending in November 25th, 2012 and acquired 53.3 percent of the total smartphone marketshare. This is the first time iOS, which powers the iPhone, iPad, and iPod touch was able cross the 50 percent sale share.
The report also reveals that thanks to the iPhone 5 AT&T was able to retain its position as the top smartphone selling carrier with a smartphone sale share of 34.5 percent. AT&T is followed by Verizon and Sprint which hold 31.9 and 14.5 percent smartphone sale marketshares respectively.
While iOS gained in the 12 week period Google’s Android saw a decline of 10.9 percent to 41.9 percent in the same period. Windows Phone on the other hand placed third with 2.7 percent of smartphones sold in the same period.
Kantar WorldPanel ComTech analyst Mary-Ann Parlato says that while iPhone 5 was the main reason why iOS saw rise in its smartphone marketshare in the said period the older models, which include the iPhone 4S and iPhone 4 also contributed to the growth of the mobile operating system. Parlato says that the older iPhones were largely popular among those who have newly switched to the iPhone while iPhone 5 was popular overall.
The report has some interesting insights about the market trend when it comes to iPhone sales and smartphone marketshare. Here are some of those points:
- 27 percent of new iOS users switched from other smartphone operating systems including Android
- 34 percent upgraded from an older iPhone model
- 44 percent of those who bought an iPhone got it as their first ever smartphone
- iPhone became Verizon’s top selling smartphone for the first time in this period