If you are one of those iOS developers who use and rely on Apple’s iAd on their apps for income, we have got a great news for you. Today Apple has made a change to it’s iAd revenue share policy for developers, and has increased their share from 60% to 70%. This 10% in ad revenue share increase will apply to all developers using iAds on their applications and will boost their income coming from ads.
Apple has also updated it’s developer agreement and has added the following updated clause:
(a) Apple Campaigns. Developer shall receive seventy percent (70%) of the Net Advertising Revenue derived from the sale of advertising on the Developer’s Mobile Properties (“Developer Revenue Share”) net of any applicable taxes as provided in Section 6 of this Agreement. The Developer Revenue Share percentage may be adjusted from time to time at Apple’s sole discretion. Notice of material changes to the Revenue Share percentage will be posted on the Company Portal. “Net Advertising Revenue” is defined as gross advertising revenue recognized through the delivery of ads by Apple less: a) any allowances actually made or taken for returns, credits, cash discounts and promotional allowances; and, b) Agency and agent fees, discounts, commissions and referral fees.
P.S: This is NOT an April fools joke 
[9to5Mac and @StroughtonSmith]
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