Thanks to the ongoing legal battle between Apple and Samsung, we are getting some interesting facts about both of the world’s largest consumer electronics corporations through information submitted to the courts. In a recently revealed filing of Apple in the patent battle against Samsung, the company reported that it earned gross margins of 49 to 58 percent on it’s US iPhone sales between the period of April 2010 to March 2012, which generated over $33 billion revenue for Apple. On the other hand it earned 23 to 32 percent gross margins from it’s US iPad sales which generation an overall revenue of $13 billion.
Apple Inc earned gross margins of 49 to 58 percent on its U.S. iPhone sales between April 2010 and the end of March 2012, while gross margins on the iPad were much lower during much of that period, according to a court filing.
Between October 2010 and the end of March 2012, Apple had gross margins of 23 to 32 percent on its U.S. iPad sales, which generated revenue of more than $13 billion for Apple, the filing said. Apple does not typically disclose profit margins on individual products.
When we put these number in perspective, it can easily be said that one iPhone generated twice as profit for Apple as two iPads combined did for the company. Apple sells iPad at a low price that it’s competitors have been struggling to match, and only now they have been able to release tablets that have been priced lower than the iPad. It is still amazing to know that Apple still manages to make 23 to 32 percent margin on a single unit of it’s popular tablet. Though the company is known to take big margins of it’s hardware products.
[Reuters]
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