Tim Cook to his employees after the court victory: It’s about values

Right after when the verdict came out in favor of Apple, CEO Tim Cook who has successfully completed his first year as CEO of Apple wrote a memo to his employees in which he told them the value of this victory and how it reflects a win not only for Apple but for innovators everywhere. Tim Cook notes in his memo that his company was reluctant on taking a legal action against Samsung, but had to do so because Samsung didn’t stop ‘copying’ their work. He goes on to say that it is not about patents and money but it is about values that include originality and innovation. In the memo after praising jury’s decision on this case he says that this verdict will send a loud and clear message to everyone that stealing isn’t right. You can find the full memo after the break.

 “Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.



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  2. UK court order: Apple should say in public Samsung didn’t copy iPad
  3. Apple wins injunction that could ban Galaxy Nexus sale in the US
  4. Apple Pays Tribute to Steve Jobs With a Video and Letter From CEO
  5. Apple has licensed iOS hardware design patents to Microsoft with special “anti-cloning” provisions

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