Apple Developing New AI

According to the New York Times, Apple is testing generative AI principles that could one day be used in Siri, despite fundamental flaws with the method the virtual assistant is designed. Workers were reportedly briefed on Apple’s huge language model as well as other AI capabilities last month during the company’s annual AI summit. Apple engineers, including Siri team members, have apparently been trying language-generation ideas “every week” in reaction to the development of chatbots such as ChatGPT.

According to the paper, these next-generation AI technologies have demonstrated how Siri, Alexa, and other voice-enabled have squandered their advantage in the AI race. ‌

Apple Working On AI Like ChatGPT

Siri, in particular, has encountered numerous hurdles to real growth. Former Apple developer John Burkey, who developed Siri and was given responsibility for enhancing it in 2014, told the New York Times that the speech assistant is based on “clunky code that took months to update with simple functions.”

Simple modifications, such as adding new terms to the data set, necessitate rebuilding the entire Siri database, which may take up to six weeks. Adding more complex additions, such as new search capabilities, might take up to a year.

As a result, Burkey believes there was no way for Siri to evolve into a “creative assistant” like ChatGPT. OpenAI released GPT-4, their next-generation AI engine, earlier this week, allowing ChatGPT to provide even more intelligent responses.

According to DigiTimes, the increased interest in generative AI fueled by ChatGPT has prompted a rethinking of how the tech is developed by large corporations like Apple, Meta, and Amazon. These firms are said to be working hard to guarantee that Microsoft does not retain its advantage in AI. Apple and Tesla, in particular, are thought to be rethinking their AI strategy.