Due to the lower market demand for its iPhone 14, Apple Inc. has shelved the idea of boosting production for it.
Acknowledging the lower-than-expected demand for Vanilla Models Apple has decided to cut its production. This is not a very promising start. Surprisingly, it was observed by the officials that there was a greater demand for iPhone 14 Pro and iPhone 14 Pro Max. Both these models are costlier than the Vanilla Models of the iPhone 14. iPhone 14 Pro and Pro Max have Dynamic Island and realistic upgrades. hence the company decided to curtail the production of the iPhone 14.
As per the latest reports, Apple Inc. which had planned to boost the production of iPhone 14 by 6M Units will not be doing so now. It will stick to manufacturing 90 M units in the next 6 months, which is the same as the production quota of last year. It plans to increase the production of iPhone 14 Pro and Pro Max, which are in greater demand by the customers.
Apple iPhone 14 Production Plan
iPhone 14’s demand has not been as per the expectation of the company, even though it is priced the same as the iPhone 13 of last year. One of the biggest reasons for the iPhone 14 not meeting the expected demand is that the phone is a slightly upgraded version of the iPhone 13. The chipset used is the same as the one being used in iPhone 13. Apple A15 Bionic Chip is being used in the two models. The design of the iPhone 14 is the same as iPhone 13.
iPhone 14 has a refresh rate of just 60 Hz. The camera has been slightly upgraded and is limited just to lenses and sensors. Overall, its features are very much the same as iPhone 13.
The satellite connectivity and crash detection are the only big changes in iPhone 14, which is not enough to bolster the demand for iPhone 14.
It may be too early to say, but the market situation could change with the introduction of the iPhone 14 Plus, which has a bigger display and better battery and is expected to hit the market in October 2022.