Things get complicated for Apple in Europe with the DMA (Digital Market Act), a regulation that aims to put an end to monopoly activities or abuse of dominant positionand prepares the legal offensive to defend its interests.

The regulatory attitude of the European Union has no limits, especially within the technology sector (we would like it to be like this in other sectors as well), and the next step is the DMA (Digital Market Act), a series of regulations focused on Technology giants such as Apple, Google or Amazon cannot abuse their dominant position in the market and allow fair competition with other less powerful companies. Within these regulations the DMA Its main objectives are to end the monopoly of the App Store and the exclusivity of iMessage.

On the one hand we have iMessage, Apple’s messaging service that is exclusive for devices with its operating systems. Google wants Apple to open this messaging platform to everyone, and this European regulation has come in handy to achieve its goal. In Europe iMessage is not so important, but in the United States the fact that Apple having “blue balloons” when you talk to Apple users, and “green balloons” when you talk to Android users is almost a matter of social interest, because many young people see “green balloons” as something inferior. But of course, the regulation is only for Europe, a market in which Apple is by no means dominant and the company is going to base its defense on that detail.

It is more difficult with the App Store. The European Union wants to allow the installation of applications from outside of Apple’s app store, and it is assumed that Apple will have to allow it, something that may happen in the first half of 2024. However, the company wants to be specified which elements of the App Store should be regulated and how.. Apple could allow the loading of apps from outside its store but require developers to possess a certificate to be able to do so, a certificate that Apple itself would grant to those who meet its requirements, with the excuse of the security of its users’ devices. .