is approaching the earth day 2022a day that is celebrated April 22 in order to make the population aware of the care of the environment in which we live. We already know that Apple has tried on numerous occasions to be part of this awareness through various activity challenges for the Apple Watch or even donating money to funds that dedicate efforts to the cause. Yes, we already have the activity challenge for the Apple Watch and now they have just reported that will donate money for each transaction made through Apple Pay. Keep reading as we tell you all the details…

It must be said that this action for Earth Day is only going to be done in the United States at the moment, and that is that several users have received an email informing them that from April 14 to April 22 all purchases made with Apple Pay at Apple physical retail stores, the online store, and the Apple Store, will generate 1 dollar that will be donated to the World Wide Fund for Nature (WWF). A small contribution from the guys from Cupertino, yes, taking into account the amount of purchases that Apple generates every day the donation can be quite significant for the fund.

A small gesture, in this economic case, that joins the many that are made from Cupertino to try to reduce their impact on the environment, and we see it with the management that they are doing of their products at the manufacturing and logistics level. If we talk about data, it is known that in the year 2018 the boys from Cupertino allocated more than 8 million dollars to WWF. We will see the figure they reach this year. And you, what do you think of these business initiatives? pure marketing?