The Apple TV is a product that the Big Apple has not dedicated enough time to, or at least that is what a large number of users think. The main functionalities are that of being an audiovisual transmission system connected to the entire Apple ecosystem. However, today there are great alternatives for less than 100 euros such as Chromecast or Fire TV. This is one of the big reasons why sales are not soaring. Nevertheless, Apple could launch a new cheaper Apple TV with a more compact design in the second half of 2022 to improve its competitiveness in the market.
A cheaper Apple TV in the second half of 2022 could be a reality
Apple TV HD brings you the best shows, movies, live sports, and access to your favorite Apple services. Use the Siri Remote (2nd generation) to control it all.
Apple currently sells on its official website the Apple TV 4K and Apple TV HD. The first for a price that starts at 199 euros and the second from 159 euros. Compared to other similar products we see the great impact it has. We have the Chromecast for 70 euros and the Fire TV for 40 euros. Although the quality and features may not be identical, what is clear is that the Apple TV is more expensive than its competitors.
An Apple TV and a HomePod with a FaceTime camera
In fact, there are precedents for the Apple TV to be below one hundred euros. It already happened with the 2nd and 3rd generation Apple TV. However, the arrival of the new models left that policy behind. But maybe all this will change. the analyst Ming Chi-Kuo has published a tweet in which he assures that Apple plans to launch an Apple TV in the second half of 2022.
Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022
This new Apple TV would improve the structure by compacting all its technology, thus allowing lower costs for both production and the materials themselves. maybe is the time where we see cheaper the price of Apple TV and begin to bring this product to the maximum possible competitiveness. In fact, one of the peculiarities is that this product had Apple TV + exclusively. However, the Big Apple platform can already be found on other content transmitters such as Chromecast.