Rumors about new products in October have gained strength in recent months. After focusing on the Apple Watch and the iPhone in the September keynote, October would be the month of the iPad and the Mac. However, Gurman has hypothesized that Apple doesn’t have enough content or products to hold a new special event. Therefore, October’s new products could be announced through a press release and not through a keynote.

We ran out of Apple’s keynote in October

The mechanics of presenting products through press releases is not new. A few years ago, Apple announced new products for a week through press releases. Apparently, this dynamic would be justified by the lack of products or content to show in a face-to-face keynote.

This justification might make sense considering the products that we will apparently have between us in the month of October:

  • Mac mini M2 and M2 Pro
  • 14-inch and 16-inch MacBook Pro M2 Pro and M2 Max
  • iPad Pro M2 11-inch and 12.9-inch

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References to a new 12.9″ iPad Pro and another 11″ appear

If we really realize the main novelty of each of the products is the arrival of the M2 chip in all its models to some devices that we already know and from which redesigns are not expected. That is why Mark Gurman, the well-known Bloomberg analyst, has hypothesized that these products will not see the light of day through a face-to-face event but rather through press releases.


Although the presentation may seem cold, we really know the current design of the Mac mini, MacBook Pro, and iPad Pro. If there are going to be no changes at the design level, there would be no content to show in the event. In the same way, at WDCC22 the details of the new M2 chips were already shown in detail so a repetitive keynote would not make sense either.

Do you think we will have a keynote or that Apple will choose the press release as a vehicle for presenting new products this time?