In the era where users and, therefore, people have more information, it seems that the opposite effect is occurring, that is, we increasingly have unreal or false, marketing-oriented or in-depth information. Therefore, in this post we are going to talk about the big companies that exists right now today and its policy of double reality. Are Apple, Google and X deceiving us? Let’s see it below.
Let’s start with Apple
In the Keynote of September 2023Apple dedicated a third of the event to highlighting how the Californian company wants to be one of the companies with carbon neutral emissions by 2030 and they did it through a promotional video, perhaps a little forced.
During the presentation, all members of Apple’s management team were trying to present a product that no one or almost no one believed in, basically because achieving carbon neutral emissions is blatantly lying for several reasons: How are smartphones transported from China to Europe? By ship, one of the most polluting transports in the world.
Each of the decisions that Apple has chosen to reduce its carbon footprint has a marketing and tax reduction purposesThat is, people are truly concerned about Climate Change and selling that you are a green brand helps get more sales. On top of that, I pay less taxes. A round play.
Do you want an example? The cookies that Apple handed out to attendees before the event were wrapped in a non-biodegradable plastic bag. In other words, in an event where you highlight the importance of the environment, you give away plastic that takes 200 years to degrade. Another example is that the company run by Tim Cook is one of the companies that receives the most complaints for working in unsatisfactory environments, for oppression in meeting objectives and for bad policies regarding the necessary hours of rest. Of course, Apple is not the only one, Google is another great example of this. Let’s see it below.
Other tech giants
Another company that also says one thing and then does another is Google. The American company has a history of lost lawsuits due to gray policies regarding privacy and its market monopolistic policies.
In relation to the latter, we have to highlight the Play Store, where Google and in the future Apple will be forced to allow other app markets or platforms where companies can sell their applications openly, freely and without having to pay a 30% commission. Google defends that freedom is key to the growth of markets and competition, but then, it has a monopoly that prevents other companies from excelling.
Returning to the topic of privacy, Google’s AI, Bard, is capable of reading and analyzing all the documents you currently have in your email and files. It is true that all technology is kept in a closed and controlled space. However, this information has to be uploaded to servers and the information has to be processed for Bard to take action. Safe and controlled environment? There is a very fine line between privacy and the equipment necessary for the operation of a processor.