Yesterday, Apple released two new ads about the iPhone 14 and its possibilities on its YouTube channel. While one of them highlights the possibilities of Action Mode in their videos (in a slightly exaggerated way, but very funny), the other promotes one of the new features of iOS 16 and Messages: Delete a sent message.
The first of the ads focuses on promoting the Action Mode of the iPhone 14which uses the ultra-wide angle lens to capture incredibly stabilized video. “Shaky camera. Stable video. Relax, it’s the iPhone 14 ». Let’s remember that it is a very good promotion since Action Mode is available for all iPhone 14 and iPhone 14 Pro models, but not for previous generation iPhones.
The second announcement, for its part, is called “RIP Leon” and highlights the function Delete Messages from iMessage, native and exclusive to iOS 16. The video (very funny), half a minute long, shows how users can avoid embarrassing situations by deleting sent messages in iMessages. In this case, it seems that Leon is resting in peace, but the reality is that… I’m not spoiling it for you. You have to see it.
“Delete messages. Relax, it’s iPhone”, include in this last video those of Cupertino. One thing to note is that while Apple is promoting Clear Messages in iMessage with an iPhone 14 announcement, the feature is available for all iPhone models that, as we discussed, are running iOS 16. It also applies to iPhone models. iPad running iPadOS 16.
Interestingly, at least so far, most ads promote the iPhone 14 and iPhone 14 Plus, but not the Pro models. Clear evidence that sales are not going as expected for these two entry models. The only iPhone 14 Pro announcements were shared by the company shortly after its September announcement, including one highlighting Dynamic Island and another showing how the Crash Detection feature works.
I leave you below the two videos from Apple’s YouTube channel. I hope you like them.