OpenAI wants to unseat Google Search

OpenaAI is clear that Sora is not going to be the last major launch of 2024, but rather it is the starting signal to launch into other markets such as Google Search, the jewel in Alphabet's crown. According to the media The informationthe AI ​​search engine could be a new feature of ChatGPT, an application that would literally replace Google.

Altman is Google's great nightmare

Currently, more than 100 million people use ChatGPT, Sam Altman's AI, every week. One of the companies that is noticing this decrease in the number of searches the most is Google, which depends largely on users searching for information through its search panel. As a result, Google's revenue was much lower than expected, and Google CEO Sundar Pichai was unable to answer when asked if the decline in searches was due to Chat GPT.

Google's problem is not just OpenAI, since the company Perplexity, a startup backed by Jeff Bezos, is also competing with Google, receiving a total of 10 million visits every month. The worst of all is not the number of visits, but the room for growth that these companies have. Perplexity, with 40 employees, is able to achieve these numbers. When they have financial and human capacity, they will stand up to Google in any of their ways.

Sora can also damage YouTube

Another of Google's giants is YouTube, the most used social video network in the world and where thousands of people work every day creating content for users.

OpenAI knows that the generation of short films is the next step it has to take to generate a kind of “ecosystem”, integrating different technologies to generate content.

For this reason, Sam Altman has presented Sora, leaving all users with their mouths open because the engineers at OpenAI have developed a new algorithmic model different from ChatGPT and Dall-E.

The operation of Sora is very simple and follows the same steps as the AIs mentioned in the previous paragraph, that is, clear messages and very simple instructions. Of course, as in other AIs, we have to accurately describe aspects such as movement, incidence of light, presence or absence of wind, landscape, etc.

Why is it worrying for Google? YouTube lives off advertising and companies may not feel identified with those content creators who generate content based on AI to produce more content and be able to monetize more work. Additionally, there may be a drastic change in the shots taken by the AI ​​and the shots taken by the user, breaking the organic and structural nature of the video.

In conclusion, Google has enjoyed a monopoly for the last 20 years. However, now the situation has completely changed and it is possible that the company chaired by Sundar Pichai will have to think about how to integrate its artificial intelligence algorithms into Google Search in order to prevent the aforementioned companies from bringing down an entire industry giant. .