Following last week’s test of an “audio news feed” for podcasts, Spotify is testing another discovery tool.
Spotify has launched a new relationship with GIPHY, an online GIF library, that will allow users to discover new music using GIFs starting in 2021. There will be an option to click a button to be sent immediately to the app to listen to the artist’s music through a series of new track-linked GIFs. On their official GIPHY profile page, artists such as Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, Conan Gray, and others will have Spotify-linked GIFs accessible at launch. Over time, more artists will be added.
Spotify Has Partnered With GIPHY
These tracks, and accompanying canvas loops, will be shown in a vertical video feed, similar to TikTok, which Spotify originally tested in November. This feed, which has been tested in the United Kingdom, Ireland, New Zealand, Canada, and Australia, will propose 15 songs per day.
If you enjoy a song on this feed, you may save it to your music playlist, follow the artist, or share it on social media.
Initial reviews of Spotify’s introduction of canvas in 2019 were mixed, but the firm persisted in pushing the function, even launching a marketplace for artists to sell looping images to bands. They said at the time that tunes with a canvas loop were 145 percent more probable to be shared. Because canvas loops are still being pushed to the top of the interface, musicians should develop a GIF if they want to be promoted by the music app.