This is 'Presto', Apple's new system to update iPhones inside the boxes

This is 'Presto', Apple's new system to update iPhones inside the boxes

Software updates are one of the most important tools of large companies with their products and devices for several reasons. On the one hand, they ensure that users are safer with bug fixes and fixes for serious vulnerabilities. On the other hand, interesting new features are introduced that are a striking element for users to … Read more

After burning 2.8 billion dollars, CarPlay is Apple's last hope to integrate into the automotive world

After burning 2.8 billion dollars, CarPlay is Apple's last hope to integrate into the automotive world

Project IronHeart, Apple's new project for cars After the resounding failure of Titan, Apple has gotten to work developing another project for the same sector, but with a completely different purpose. In this sense, the goal that Tim Cook has in mind is to take automotive assistants to another level, fully integrating them into vehicles. … Read more

Apple's most powerful phone is going to be cheaper thanks to PhoneHouse

Apple's most powerful phone is going to be cheaper thanks to PhoneHouse

The iPhone 15 Pro Max is Apple's ultimate demonstration of this year's phones. With this device we have at hand the most “top” technology that they have incorporated. From the processor, to the camera system, through the screen system. However, all technology has a price, and these models are the most expensive on sale in … Read more

Apple's ultra-expensive cable has an ultra-cheap price on Amazon

Apple's ultra-expensive cable has an ultra-cheap price on Amazon

With the launch of the iPhone 15, Apple also introduced a high-speed transfer cable for the top-of-the-range models, leaving the Lightning transfer speed to the base iPhone 15. However, several months after its launch, we have found a wide variety of economical options which saves us from making a disbursement of close to 100 euros. … Read more

Tim Cook assures that Apple's generative AI will “break new ground”

Tim Cook assures that Apple's generative AI will “break new ground”

Apple never talks about artificial intelligence as such but has its own terms to refer to this technology: deep learning, machine learning, etc. However, generative AI is gaining more and more ground thanks to other companies such as Google and OpenAI, which is making Apple move and put all its effort into action. It is … Read more

The good, the bad and the average of Apple's most revolutionary and disappointing week

The good, the bad and the average of Apple's most revolutionary and disappointing week

The last week of February, which coincides with the first week of March, will go down in history for being the week in which Tim Cook has canceled all the products that Apple had in mind for years and has decided that the time has come to leave of investing millions of dollars in products … Read more