Although Google Chrome's incognito mode prevents other users of the same device from accessing your browsing history, it does not block tracking by Google or other websites. That is, while you browse in “incognito” mode, Google and other services may continue to collect information about how you browse online.
The implications of advertising and tracking in Google Chrome
The core of Google is its advertising business, and Chrome is no exception in its strategy. As a tool for collecting user data, Chrome makes it easy to deliver targeted advertising. A recent court case saw Google agree to pay $5 billion to settle a class-action lawsuit accusing it of misleading customers about privacy in incognito mode. This is a clear example of how the company's tracking practices have influenced its software development.