If there is an iconic color in Macs, it is the space gray color, but if we refer to iPhones, we have to highlight the color (PRODUCT)RED, a color that has always accompanied Apple and that despite being a color that has always has given a special touch to the iPhone, part of the purchase was destined to the fight against AIDS, one of the most terrible diseases that exists today. Will we see this color on the iPhone 16? We will answer this question below.
When I went to reserve my iPhone 15, I was surprised that the (PRODUCT)RED color was not available in this generation in either version. I had mixed feelings because it has always been a color that made any iPhone special. Immediately, I asked myself the following question: will this color return to iPhones or has Apple discontinued it forever with the aim of releasing a color aimed at climate change? Let’s analyze it below.
RED Apple PRODUCT, an iconic color
For more than five years, Apple has included (PRODUCT)RED in the color palette, but in the 2023 generation it has not been included in either generation. However, we cannot say that this color will not definitively appear in this generation, since Apple usually launches a new color for the iPhone 15 and 15 Plus in March or April of the year following the launch, with the aim of increasing the device sales. Last year, the iPhone 14 featured a very pretty yellow color. The latter is exactly what happened with the iPhone 7 and with the iPhone, where the initial color palette did not have the (PRODUCT)RED option, but it was included in the months following its official launch.
What does seem clearer is that the iPhone 15 Pro and 15 Pro Max do not have this color since it does not seem to be a color that benefits or enhances titanium. To all this, we have to add that Apple tested some dark red variants for the 15 Pro models, but the leaker @Redditor questioned this possibility.
What models have featured the (PRODUCT)RED color over the years?
Next, we are going to highlight the main models that have featured the (PRODUCT)RED color over the years.
- 2022: iPhone 14, iPhone 14 Plus and the third generation iPhone SE
- 2021: iPhone 13 and iPhone 13 mini
- 2020: iPhone 12, iPhone 12 mini and the second generation iPhone SE
- 2019: iPhone 11
- 2018: iPhone 8, iPhone 8 Plus and iPhone XR
- 2017: iPhone 7 and iPhone 7 Plus
If Apple decided not to include more in this color it would be for two reasons. On the one hand, for wanting to release a color where a % of sales are allocated to the fight against climate change and that Apple as a company is working a lot on it or, on the other hand, Apple engineers have simply decided that with In the color palette of this generation, the color red has no place.