The popular Ted Lasso and his AFC Richmond come to FIFA 23

The numbers speak for themselves. A few days ago the Apple TV + series Ted Lasso was awarded the Emmy for best comedy. Throughout the two seasons available, Apple has managed to make Ted Lasso and his AFC Richmond, the soccer team, a benchmark within the platform. In fact, the series has taken another leap and It will appear in FIFA 23 that will be released on September 30. Players will be able to choose the soccer team and Ted Lasso as coach. Is this a new form of covert marketing?

Ted Lasso jumps into video games and will appear in FIFA 23

The announcement came from the official Twitter account for Ted Lasso, the Apple TV+ comedy series. The tweet, which you can read below, referenced the arrival of the AFC Richmond players in FIFA 23, along with a video featuring some of the main characters from the series, including manager Ted Lasso:

FIFA 23 It will arrive on September 30 for PlayStation 5, Xbox Series XS, PC, Stadia, PlayStation 4 and Xbox One. As you can see, no Apple platform will be compatible, for the moment with FIFA 23. However, Apple has brought its team to AFC Richmond from his well-known and award-winning Apple TV+ series Ted Lasso to the world of video games.

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This does not cease to be a new way of marketing where Apple puts its acquaintance Ted Lasso in charge of a soccer team. In addition, FIFA 23 will include the first women’s football teams in addition to preparing for the Qatar 22 World Cup competition, as well as the Women’s World Cup in Australia and New Zealand.

Will you buy FIFA 23 next September 30? Will you take over AFC Richmond under Ted Lasso?