To buy an Apple product, we can do it both through the official website and through physical stores. But if you don’t have an Apple Store in your city and you want to go buy the product in an official store or one authorized by the brand, in this post we are going to explain the types of distribution channels available to Apple.
Not all official stores are Apple Store
Currently, in Spain, Apple has eleven official stores. These are located in the following cities: Barcelona, Madrid, Murcia, Malaga, Valencia, Valladolid and Zaragoza. However, if we want to buy an iPhone or a Mac in a physical store, and we don’t have an Apple Store nearby, most likely you have an Apple or authorized store near you.
And it is that, although it seems otherwise, not all official Apple stores are Apple Store. These are establishments where all we are going to see are brand products and services. In addition to the fact that they are unique stores, in the sense that there are no other businesses or stores of other brands that sell their own products within the Apple Store.
However, here a name comes into play that may seem a bit strange at first: Apple Shop. Yes, this exists and it is an official Apple store model. If the Apple Stores are stores exclusively dedicated to the brand, the Apple Shops are Apple stores, but located inside other establishments. In addition, the Apple Shops are designed and controlled by Apple itself, in the same way that the workers are from Apple.
In what kind of establishments can we find an Apple Shop? One of the most common cases are shopping centers and department stores. Cases like Fnac, where there is a complete section dedicated to technology, within this there is a space dedicated to Apple products and services. We are talking about an Apple Shop that differs from other brands, since they have their own design space.
Thus, Apple controls (directly) two types of establishments in Spain. In this way, even if we do not have an Apple Store as such near us, we will have the alternative of going to an official Apple store, even though it is located in another establishment.
Apple Premium Resellers
If an Apple Store is a store 100% dedicated and controlled by Apple, an Apple Premium Reseller is an establishment authorized by the brand that has a certain prestige. On the one hand, because they sell the same products that are sold in the official Apple Store. On the other, because they meet Apple’s standards in terms of customer service and knowledge of the brand’s products, services and ecosystem in general.
These stores, even though they are 100% dedicated to the sale of Apple products and services, They are not directly controlled by the brand. However, although they are not official, in the sense that they are “yours”, they are authorized establishments and have your support. If you live in a city where you don’t have an Apple Store nearby, going to a Premium Reseller is one of the best options to buy. Any Apple product in a physical store.