One of the aspects in which Apple affects the most is the privacy of its users. If the iPhone stands out for something, apart from its construction quality and the symbiosis between software and hardware, it is because it is one of the most respectful terminals with the privacy of each of the users who own one. However, there are people who do not see it that way. Members of the Interactive Advertising Bureau (IAB) organization, They claim that Apple says one thing but does the opposite, when it comes to their own applications.

One of the features that iPhone users have had since April 2021 is what is called App Tracking Transparency. It is nothing more than one of the functions that was incorporated and that is a plus in respect of Apple’s privacy with the user. Since that date, any third-party application that is installed on iOS must ask the user if they want certain functions to be activated and what each of them does. With that you ensure almost total privacy.

However, members of the Interactive Advertising Bureau (IAB) organization indicate that this does not apply when talking about Apple’s own applications. Specifically, the CEO of the organization, David Cohen. alludes to Apple’s hypocrisy in this regard. It asks third-party applications a series of requirements that it does not apply to itself. But, Apple’s senior vice president of software engineering, Craig Federighi clarifies that this is not the case.

Apple installs a number of apps on the iPhone by default, but they are apps that don’t track the user. It is not necessary and within its functions this type of tracking is not necessary. So the App Tracking Transparency does not apply, simply because it is not necessary.

we will have to trust in what official sources state, as we have always done.