It is sad and disappointing that Universal Music Group has put its own greed before the interests of its artists and songwriters. Despite Universal's false narrative and rhetoric, the fact is that they have chosen to walk away from the powerful support of a platform with over a billion users that serves as a free vehicle of promotion and discovery for their talent. TikTok has been able to reach “artist first” deals with all other labels and publishers. Clearly, Universal's selfish actions are not in the best interest of artists, songwriters and fans.