This strategic measure, at first glance, seems like a good move on Oura’s part, and it surely is. This device, which has gained a lot of popularity in recent years, seems like it could improve its functionalities even more thanks to the incorporation of Jason Oberfest.
What if Apple will create its own iRing?
Although the news goes in the opposite direction, we are going to allow ourselves the luxury of letting our imagination fly for a few moments. Can you imagine if Apple created a smart ring in the style of Oura Ring? Following Apple’s innovative aesthetic and attention to detail, this hypothetical smart ring could fuse the elegance of design with the power of health and wellness technology found in other devices like the Apple Watch.
You might expect this Apple ring to not only be a tech accessory, but also a fashion accessory, in the style of AirPods Pro or AirPods Max. In terms of functionality, it could offer seamless integration with the Apple ecosystem, allowing users to easily monitor our health and well-being, and even make payments with Apple Pay. A hypothetical Apple smart ring could be the perfect complement to the Apple Watch. It could even perhaps offer new wellness metrics that we haven’t seen on the Apple Watch yet. He iRing could be quite a hit for Apple.
The origins of Oura and the reason for its success
Imagine having a mini assistant to monitor your sleep and general health on your finger. A mini assistant that not only looks good, but also has a utility beyond its design. We are talking about Oura ring. This device started as a Kickstarter project in 2015 and is now in its third version.
Do you want to know how you sleep, how much you move, when you are most stressed, or how your heart is beating? The Oura ring serves exactly that. It even includes a special section that considers aspects related to the menstrual cycle. All this information is displayed in an app from the company itself that is very easy and intuitive to use.
As we mentioned this smart ring Not only does it track sleep and physical activity, but it also monitors stress levels, heart rate, heart variability, menstrual cycle, blood oxygen levels, among others.
The new era of Oura with Jason Oberfest
Oura’s last strategic move that we have already been advancing is the hiring of Jason Oberfestwho played a key role as executive of Health at Apple. Jason Oberfest joined Apple in 2018 from the startup Mango Health and has since helped develop many of the functions related to Health and Apple devices.
This important strategic step seems like it could be the beginning of a new stage for Oura, in addition to the sensation and marketing campaign that adding this former Apple executive to its staff means.
Have you tried the Oura ring, do you use one on a daily basis? Leave us a comment explaining how your experience has been.