Will Meta create its own App Store in Europe?

Mark Zuckerberg, CEO of Meta, has been one of the biggest critics on this issue, arguing that the new rules may not be enough and that developers will probably not opt ​​for the alternative business models proposed by Apple.

The new DMA regulations in the European Union

The European Union's DMA, intended to address issues related to competition and antitrust in the digital world, has put Apple on the ropes with its regulations. That is why, Apple, as we have been reporting for a few weeks, has presented a set of changes aimed at complying with DMA regulations, which include reducing the commission it charges developers in the European Union to 17 %, or even 10% for those who are part of the Small Business Program. This is an attempt to entice developers from migrating to third-party app stores other than the App Store.

However, for large businesses or large apps that have more than 1 million downloads, the Basic Technology Fee (CTF) of €0.50 per annual installation will apply. This fee has been strongly criticized by developers and large technology companies, who argue that prices could remain high or even higher than before due to this additional fee.

The position of Mark Zuckerberg and Meta

Mark Zuckerberg, who heads the company behind Facebook, WhatsApp and Instagram, has been one of the most prominent detractors of Apple's proposals in the EU. During the presentation of Meta's fourth quarter 2023 financial results, Zuckerberg did not hesitate to show his rejection of the viability of Apple's new terms. He argued that he doubts that developers will opt for the new business models suggested by Apple as alternatives to the current one.

Zuckerberg also made it clear that even Meta, one of the world's leading technology companies, could refrain from adopting Apple's new terms in the EU. He stated that Apple's restrictions are so severe that, in his opinion, no developer would choose to enter the alternative app stores that the company proposes. In short, Zuckerberg believes that Apple's proposals are something of a trap that is inconsistent with the original intent of the EU regulation and that make it difficult for any company, including Meta, to seriously consider implementing them.

goal Zuckerberg

The DMA is scheduled to go into effect on March 7, and Apple has announced that iOS 17.4 will be released to the public with the required changes before that date. Everything indicates that Meta will not be on the list of new third-party applications that we can use on our iPhone if we are European users. Which does not imply any problem for the end user, since Meta applications such as WhatsApp, Instagram, Threads or Facebook can continue to be installed from Apple's own App Store, as we did until now.